Journal of Economic Development
No. 212 , April 2012, Page 44-51


The Marketing Approach to FDI Attraction
NGUYỄN QUỐC NGHI & NGUYỄN HỮU THUẬN

DOI:
Abstract
In the period 2000-2010, the foreign sector witnessed a quantitative and qualitative rise, becoming a crucial part of Vietnam?s economy. Foreign direct investment (FDI) accounts for around 20% to 30% of the gross investment. In past years, attention has been only paid to the number of FDI projects and their registered capital, instead of their quality. Moreover, together with shortcomings in the infrastructure, inconsistency in investment attraction policy and inefficient promotion and communication policies made Vietnam?s business climate less attractive in the eyes of foreign investors. Therefore, from the marketing approach, the paper is to extend several measures to improve the FDI attraction in Vietnam, making it an ideal business environment for both local and foreign investors.

Keywords
FDI; Investors; Marketing Approach.
Download
Capital Conservation and Development in Joint Stock Companies
2019, Journal of Asian Business and Economic Studies More

Informatics and Vietnam's Industrialization and Modernization
2019, Journal of Asian Business and Economic Studies More


An Outline of the Vietnamese Financial Market
2019, Journal of Asian Business and Economic Studies More

Factors impinging on the development of traditional craft village enterprises: The case of Vạn Phúc silk village
2019, Journal of Asian Business and Economic Studies More