DOI:

Abstract

Based on direct interviews with 165 participants in the rice distribution network in Cần Thơ City as well as descriptive statistic methods and cost-benefit analysis, the research has portrayed the distribution network and evaluated the economic efficiency of the network participants. The results show that there are six rice distribution channels in Cần Thơ City in which rice retailers gain the highest profit margin, followed by merchants, husking factories, rice-farming households, and food companies. Yet, merchants and food companies, due to their large trading quantities, are those who reap the biggest profits.

Keywords

Rice Distribution; Profits Margin; Gained Value.