Journal of Economic Development
No. 220 , April 2014, Page 136-147


Does Psychological Capital Drive the Effort of Marketers?
NGUYỄN THỊ MAI TRANG

DOI: 10.24311/jabes/2014.220.01
Abstract
This study attempts to answer the question “Does psychological capital drive the effort of marketers?” Using a survey data set collected from 364 marketers working for various types of firms in Ho Chi Minh City, we found that each component of psychological capital has a direct and positive impact on job effort of marketers. These findings suggest that firms could enhance the effort of marketers in performing their job by establishing a human resource management system focusing not only the human capital but also on the psychological capital of marketers.

Keywords
Job Effort; Marketer; Psychological Capital.
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