Journal of Economic Development
No. 187 , March 2010, Page 30-34


Factors Of Outdoor Advertising Impinging On The Attention And Retention Of Motor-Cyclists In HCMC
PHẠM XUÂN LAN & HUỲNH THỤY HỒNG PHƯỢNG

DOI:
Abstract
This research studies factors of outdoor advertising impinging on the attention and retention of motor-cyclists (hereunder referred to as “viewers”) in HCMC in several municipal downtown streets. The findings have figured out some factors including images, information and locations which may impinge on the attention and retention of viewers. By this research, we can render some referential useful conclusions to advertisers, which may be served as the fundamentals for later researches.

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