Traditional craft villages play a vital role in the development of rural Vietnam. They have created millions of well-paid jobs and helped enhance the rural life. Yet, the number of researches on traditional craft villages could be only counted on the fingers of one hand, especially quantitative ones. By this paper, we would like to prove that the human capital and family traditions are decisive factors which impinge on the size, product quality and marketing strategies silk producing concerns in Vạn Phúc Village in the North Vietnam.

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