Journal of Asian Business and Economic Studies
Vol. 25(01) , April 2018, Page 33-49


Performance implication of market orientation and use of management accounting systems: The moderating role of accountants’ participation in strategic decision making
Nguyễn Phong Nguyên

DOI: 10.1108/JABES-04-2018-0005
Abstract
Purpose – Drawing upon the resource-based view and the contingency theory, the purpose of this paper is to build and test a framework of: the interaction between market orientation (MO) and accountants’ participation in strategic decision making; and its subsequent effect on the use of management accounting systems (MASs), which, in turn, enhances firm performance. Design/methodology/approach – The hypotheses were empirically tested using partial least squarestructural equation modeling with survey data from 171 large business firms in Vietnam. The standardized root mean squared residual value of the composite model was also examined using SmartPLS3 to test the model fit. The marker-variable technique was employed to test common method bias. Findings – This study has two key findings: first, the use of MAS (in terms of broad scope, timeliness, aggregation, and integration) mediates the effect of MO on firm performance. Second, the degree of accountants’ participation in strategic decision making elevates the positive relationship between MO and the use of MAS. Originality/value – This study is one of the first empirical attempts to test the contingent roles of accountants’ participation in strategic decision making and the use of MAS information in driving performance of market-oriented firms in the context of a transition market.

Keywords
Market orientation, Management accounting systems, Accountants’ participation in strategic decision making, Transition market
Effects of EVFTA on Vietnam’s apparel exports: An application of WITS-SMART simulation model
2021, Journal of Asian Business and Economic Studies More

Performance implication of budgetary participation and learning goal orientation: Empirical evidence from Vietnam
2019, Journal of Asian Business and Economic Studies More

Undermining alienative commitment through spiritual leadership: a moderated mediation model of social capital and political skill
2023, Journal of Asian Business and Economic Studies More

Improving the quality of the financial accounting information through strengthening of the financial autonomy at public organizations
2022, Journal of Asian Business and Economic Studies More

The effect of transformational leadership on nonfamily international intrapreneurship behavior in family firms: the mediating role of psychological empowerment
2021, Journal of Asian Business and Economic Studies More