DOI: 10.24311/jabes/2013.218.05

Abstract

Over the past decade, the tourism industry in Vietnam in general and in Central Vietnam in particular has grown significantly and played a major role in the economy, contributing not only to the national GDP but also to development of other sectors such as transportation, construction and banking, etc. However, this growth has not reached full potentials of the region. Empirical study in ?? N?ng has revealed limitations in the development of tourism in this province and in Central Coastal region as well. By analyzing minutely main causes of limitations based on the value chain analysis, this paper proposes some solutions to sustainable tourism development in the Central Coastal region by developing a single destination and making the best use of creative and supporting resources besides local natural ones.

Keywords

Tourism; Central Vietnam; Value Chain.