DOI:

Abstract

\"Law not only provides a legal environment for corporate operations but also\nproduces restrictive effects on corporate performance. The paper aims at identifying\nrestrictive effects of legal regulations on marketing activities within the corporate\ngovernance framework in Vietnam today. From a marketing aspect, many regulations\nas seen by companies as are obstacles to development and integration into the world\neconomy. Results obtained through analyses, syntheses, group and twosome\ndiscussions help identify several obstacles, such as limits on expenses on advertising\nand sale promotion, protection for brand names, and regulations about advertising\ncontents and forms.\"

Keywords

Law; Corporate Governance; Marketing Activities; Vietnam.