DOI:

Abstract

In rural Vietnam, besides traditional trading patterns like rural marketplaces, there have emerged new ones such as supermarkets and trading centers. Albeit the number of such modern patterns is quite humble, they have helped change the face of rural market. This paper tries to shed light on the demand for such new trading patterns in the rural market and how they have developed thus far, and then proposes some solutions to the development of Vietnam's new trading patterns in Vietnam's rural market.

Keywords

Rural Market; Trading Pattern; Supermarket; Trading Center.