DOI:

Abstract

The campaign “Vietnamese give top priority to Vietnamese goods” recently launched by the Politburo gives Vietnamese enterprises a good chance to develop the domestic market. This market, with over 86 million people who are spending more and more, is a very sweet cake but how to take foothold in that big market is not an easy problem for Vietnamese enterprises these days. This paper analyses some limits of Vietnamese enterprises in developing the domestic market in the past and proposes some solutions to the development of this potential market in the coming days.

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