Purpose The paper examines the increase in annual income of the new middle-class (The NMC) of Delhi-NCR and its impact on their investment habits, consumption habits and lifestyle. The paper aims to look into the transformation of the new middle-class into the NMC in emerging economies and its potential to the companies and investors. Design/methodology/approach This study draws insight from 558 new middle-class consumers in Delhi-NCR. ANOVA, post hoc tests , and hierarchical multiple linear regression model are applied to test the proposed hypotheses. Findings The NMC living in India's megacities imitates the lifestyle of their counterparts living in the West. To maintain their status and present themselves different from those living in middle or lower-middle-class categories, they spend audaciously, even though the income is low. When they enter the new middle class, their consumption, saving and lifestyle diversify positively. Research limitations/implications This study has limitations. First, the authors do not apply any behavioral theory or marketing model such as the theory of reasoned action (TRA), Engel-kollat-Blackwell (EKB) model or theory of normative model of target markets. Second, the research is limited to the NMC of only one emerging economy, i.e., India. Third, the research sample is limited to only one megacity of India, i.e., Delhi. Finally, this research used only one factor, i.e., AI, to study the consumption pattern. Practical implications The results suggest that considering the buying habits and lifestyle of Indian the NMC, consumers would prove helpful to the companies in product decision-making. Furthermore, understanding change in investment habits across different income levels would be advantageous to financial institutions, investment planners and marketers while designing their products to attract investment. Originality/value The research holds significance from the point of view of understanding Indian consumers encompassing the the NMC and predicting their implications on consumer goods-producing industries, which shall, in turn, facilitate producers and government in formulating policies and strategies.

Inequality between men and women in the labor market is one of the issues that is of great interest in labor economics. The sticky floor effect occurs when the gender wage gap widens at the lower tail of the wage distribution. The glass ceiling effect in wage exists if the gender wage gap at the top of the wage distribution is wider than other positions. This study uses the dataset of VHLSS2014 and adopts quantile regression to investigate the existence of glass ceiling and sticky floor in the Vietnam’s labor market. The overall results obtained of the entire sample show that there is sticky floor effect but no glass ceiling in the Vietnam’s labor market. However, the results are different when it comes to each labor group. In terms of urban and rural areas, the sticky floor exists, but the glass ceiling does not in both areas. In terms of state and private sectors, while the glass ceiling exists in state sector, the stick floor is only present in the private sector.

Download

An investigation about the adaptive capacity of residents in Ho Chi Minh City when facing the flooding problems which have frequently happened in recent years. Although the government has spent a lot of money in the drainage system, and the situation has been reported to be better, a high proportion of surveyed people said that the improvement is just local; however, the whole city still needs more effort to control flooding. Households living closely to frequently flood-prone usually consider two main measures to protect themselves from the flood: Floor elevation or dry-proof investment. Since housing is a big money while their income is still low, moving to another place seems to be inapplicable. Doing almost nothing and leaning on the public projects are still the main strategy.

Download