Journal of Asian Business and Economic Studies
Vol. 26(S02) , October 2019, Page **-**

Determinants of Agricultural Technology Adoption: A Case Study in Floricultural sector of Lam Dong province and Ho Chi Minh City, Vietnam
Trần Tiến Khai & Phạm Thị Phương Dung

Floriculture is an important agricultural sector of Lam Dong province and Ho Chi Minh City, Vietnam. Favorable climate condition of Lam Dong province allows strong development of the floriculture sector while high demand due to lifestyle change in Ho Chi Minh City promises a potential market for the cut orchid industry. Modern technology adoption is vitally important for small-scale producers because it not only improves quality but increases productivity of flower production. Nevertheless, very little research has been conducted on the technology adoption in floriculture at the farm level. A sample of 228 producers was therefore collected in Lam Dong province and Ho Chi Minh City in 2018 to investigate the current status and influential factors of technology adoption of floricultural producers in the South of Vietnam. Conditional mixed-process probit models were applied to examine the adoption decisions of technologies associated with greenhouse, irrigation and seedling in floriculture. The results revealed that farmers have strong preferences in modern floriculture technologies and that demographic characteristics such as gender, age, education, and income, farm size, learning process, farmers’ perception on technology and market information are the key determinants of technology adoption in floriculture.

Floriculture, Technology adoption, Probit model.