\r\n
Aaker D. (1991), Managing Brand Equity, Free Press New\r\nYork.
\r\n
Aaker D. (1995), Measuring the Human Characteristics of a\r\nBrand, paper presented at the Annual conference of the Association of\r\nConsumer Research, Boston, October.
\r\n
Aaker J. (1997), “Dimensions\r\nof Brand Personality”, Journal of Marketing Research, Vol.34, (3), p.347.
\r\n
Cai L. (2002), ‘’Cooperative\r\nBranding for Rural Destinations’’, Annals\r\nof Tourism Research, Vol. 29, No. 3, 720–742.
\r\n
Caprara G., Barbaranelli C.\r\nand Guido G. (2001), “Brand personality: How to Make the Metaphor Fit?’’, Journal of Economic Psychology, Vol.22,\r\n377-395.
\r\n
Echtner C.M and J.R.Ritchie.\r\n(1993). “The Measurement of Destination Image: An Empirical\r\nAssessment”, Journal of Travel Research, 31(4), 3-13.
\r\n
Echtner C.M. (1991), The Measurement of Tourism Destination Image,\r\nDoctoral thesis, University of Cagary, Canada.
\r\n
Goldberg L.R. (1990), “An\r\nAlternative Description of Personality: The Big-Five Factor Structure’’, Journal of Personality and Social Psychology,\r\nVol.59, No.6, 1216-1229
\r\n
Hair J., Bush R. &\r\nOrtinau D. (2002), Marketing Research:\r\nWithin a Changing Information Environment, McGraw Hill/Iwrin Ed.
\r\n
Hee Jung Lee & Yong Gu\r\nSuh (2011), “Understanding and Measuring city Brand Personality (CPS) – In the\r\ncontext of South Korean market”, International\r\nJournal of Tourism Sciences, vol.11(3), 1-20.
\r\n
Hosany Sameer & Ekinci\r\nYuksel (2006), “Destination Personality: An Application of Brand Personality to\r\nTourism Destinations”, Journal of Travel\r\nResearch, vol.45, 127-139.
\r\n
Hosany Sameer, Ekinci Yuksel\r\n& Muzaffer Uysal (2006), “Destination Image and Destination Personality: An\r\nApplication of Branding Theories to Tourism Places”, Journal of Business Research, vol.59, 638-642.
\r\n
Kaplan Melike Demirbag,\r\nOznur Yurt, Burcu Guneri & Kemal Kurtulus (2008), “Branding Places:\r\nApplying Brand Personality Concept to Cities”, European Jounal of Marketing, vol.44, (9), 1286-1304.
\r\n
Keller, K. L (1993),\r\n“Conceptualizing, Measuring, and Managing Customer-Based Brand Equity”, Journal\r\nof Marketing, Vol.57(1) (January), 1-22.
\r\n
Kilic Burhan & Serhat\r\nAdem (2012), ‘’Destination Personality, Self-Congruity and Loyalty’’, Journal of Hospitality Management and\r\nTourism, vol.3 (5), 95-105.
\r\n
Kotler P. (2006), Tiếp thị địa phương châu Á (bản dịch),\r\nChương trình quản lí kinh tế Fulbright tại VN.
\r\n
Kotler P.(2002), Marketing Places: Attracting Investment,\r\nIndustry, and Tourism to Cities, States, and Nations, Simon and Schuster\r\nEd.
\r\n
Lê Thị Minh Hằng (2011), Xây dựng thang đo nhân cách thương hiệu\r\ntrong điều kiện văn hóa VN, Đề tài nghiên cứu khoa học năm 2011, Đại học Đà\r\nNẵng.
\r\n
Lee H-J. & Yong-Gu S.\r\n(2011), “Understanding and Measuring City Brand Personality (CPS) – In the\r\nContext of South Korean market’’, International\r\nJournal of Tourism Sciences, 11(3), 1-20, Korea.
\r\n
Murphy L., Pierre Benckendorff\r\nand Gianna Moscardo (2007), “Destination Brand Personality: Visitor Perceptions\r\nof a Regional Tourism Destination’’, Tourism\r\nAnalysis, vol.12, 419-432.
\r\n
Murphy L., Pierre\r\nBenckendorff and Gianna Moscardo (2008), “Linking\r\nTravel Motivation, Tourist Self-Image and Destination Brand Personality’’, Journal of Travel & Tourism Marketing,vol.22(2).
\r\n
Ritchie J.R and Ritchie R.B\r\n(1998), The Branding of Tourism\r\nDestination: Past Achievements and Future Challenges, Proceedings of the\r\n1998 Annual Congress of The International Association of Scientific Experts in\r\nTourism, Destination Marketing: Scopes and Limitations, edited by Peter Keller,\r\nMarrakech, Morroco: International Association of Scientific Experts in Tourism,\r\n89-116.
\r\n
Sheng Ye (2012), The Impact of Destination Personality\r\nDimensions on Destination Brand Awareness and Attractiveness: Australia as Case\r\nStudy, MSc, Faculty of Tourism, Macau University of Science and Technology,\r\nChina.
\r\n
Sirgy M (1982),\r\n“Seft-Concept in Consumer Behavior: A Critical Review’’, Journal of Consumer Research, 9(3), 287-300