\r\n
Aaker, D. A. (1996). Building strong brand. New York: Free Press.
\r\n
Aaker, D. A., & Álvarez del\r\nBlanco, R.M. (1995). Estatura de la Marca: Medir el Valorpor Productos y\r\nMercados. Harvard-Deusto Business Review,\r\n69, 74-87.
\r\n
Ajzen, I. (1991). The theory of\r\nplanned behavior. Organizational Behavior\r\nand Human Decision Processes,50,\r\n197-211.
\r\n
Ajzen, I. & Fishbein, M.\r\n(1980). Understanding attitudes &\r\npredicting social behavior. New Jersey: Prentice Hall.
\r\n
Ambler, T. & Styles, C.\r\n(1996). Brand development versus new product development: Towards a process\r\nmodel of extension. Marketing Intelligence\r\n& Planning, 14(7), 10-9.
\r\n
Anholt, S. (2004). 14 Branding\r\nplaces and nations. Brands and branding.
\r\n
Assael, H. (2004). Consumer behavior: A strategic approach.\r\nNew York: Houghton Mifflin.
\r\n
Bennett, P. D. (1995). Dictionary of marketing terms (2nd ed.).\r\nChicago: McGraw-Hill.
\r\n
Bloemer, J., de Ruyter, K.,\r\n& Wetzels, M. (1999). Linking perceived service quality and service\r\nloyalty: a multi-dimensional perspective. European\r\nJournal of Marketing, 33(11/12),\r\n1082-1106.
\r\n
Brady, Brian L. B., & Heskel, J. (2005). The importance of\r\nbrand cues in intangible service industries: An application to investment\r\nservices. Journal of Services Marketing,\r\n19(6), 401-410.
\r\n
Bravo, R., Montaner, T., &\r\nPina, J. M. (2012). Corporate brand image of financial institutions: A consumer\r\napproach. Journal of Product & Brand\r\nManagement, 21(4), 232-245.
\r\n
Brown, T. J.,\r\n& Dacin, P. A. (1997). The company and the product: Corporate associations\r\nand consumer product responses. Journal\r\nof Marketing, 61, 68-84.
\r\n
Cornelius H. Van Heerden, & Gustav Puth. (1995). Factors that determine the corporate\r\nimage of South African banking institutions: An exploratory investigation. International Journal of Bank Marketing,13(3),12-17.
\r\n
Delgado-Ballester,\r\nE. (2004). Applicability of a brand trust scale across product categories: A\r\nmultigroup invariance analysis. European\r\nJournal of Marketing,38(5/6),\r\n573-592.
\r\n
Engel, J. E.,\r\nBlackwell, R. D., & Miniard, P.W. (2006). Consumer behavior (10th ed.). South-Western: Thomson.
\r\n
Fishbein, M. &\r\nAjzen, I. (1975). Belief, attitude,\r\nintention, and behavior: An introduction to theory and research. MA:\r\nAddison-Wesley.
\r\n
Gamble, P. R.,\r\nStone, M., & Woodcock, N. (2006). Up\r\nclose & personal?: Customer relationship marketing@ Work. London: Kogan\r\nPage.
\r\n
Gaston LeBlanc, & Nha Nguyen. (1996). Cues used by customers evaluating corporate image\r\nin service firms: An empirical study in financial institutions. International Journal of Service Industry\r\nManagement,7(2), 44-56.
\r\n
Gilmore, J. H., & Pine II,\r\nB.J. (2007). Authenticity: What consumers\r\nreally want (1st ed.). USA: Harvard Business Review Press.
\r\n
Hankinson, G., & Cowking, P.\r\n(1997). Branding in practice: The profile and role of brand managers in the UK.Journal of Marketing Management, 13(4), 20-25.
\r\n
Gro¨nroos, C. (1988). Service\r\nquality: the six criteria of good perceived service quality. Review of Business, 9(3), 10-13.
\r\n
Guiltinan, J. P., Paul, G. W.,\r\n& Madden, T. J. (1997). Marketing\r\nmanagement: Strategies and programs (6th ed.). London: McGraw-Hill
\r\n
Hardwick, R. (1997). Brand\r\ndynamics in financial services. The\r\nInternational Broker, September, 11-15.
\r\n
Howard, D. J., & Gengler, C.\r\nE. (2001). Emotional contagion effects on product attitudes. Journal of Consumer Research,28, 189-201.
\r\n
Keller, K.L. (1993).\r\nConceptualising, measuring and managing customer-based brand equyty. Journal of Marketing, 57(1), 1-22.
\r\n
Keller, K. L. (1998). Strategic brand management.NJ: Prentice Hall.
\r\n
Keller, K. L., & Aaker, D.\r\nA. (1997). Managing the corporate brand: the effect of corporate marketing\r\nactivity on consumer evaluations of brand extensions. Marketing Science Institute, 97-106.
\r\n
Ko de Ruyter & Martin Wetzels (2000). The Marketing – Finance Interface: A Relational\r\nExchange Perspective.Journal of Business\r\nResearch,50(2),\r\n209-215.
\r\n
Koll, O., Von Wallpach, S.,\r\n& Kreuzer, M. (2010). Multi‐method research on consumer – brand associations: Comparing\r\nfree associations, storytelling, and collages. Psychology & Marketing, 27(6),\r\n584-602.
\r\n
Lassar, W., Mittal, B., &\r\nSharma, A. (1995). Measuring customer-based brand equyty. Journal of Consumer Marketing, 12(4),11-19.
\r\n
Lin, C.-W., & Song, J.-F.\r\n(2008). Consumer response of price-matching refund policies: effect of\r\nperceived credibility. NTU Management\r\nReview, 18(2), 197-228.
\r\n
Martínez, E., & Pina, J. M.\r\n(2010). Consumer responses to brand extensions: a comprehensive model. European Journal of Marketing, 44(7/8), 1182-1205.
\r\n
Nguyễn Đình Thọ & Nguyễn Thị\r\nMai Trang. (2009). Nghiên cứu khoa học\r\ntrong quản trị kinh doanh. TP.HCM: NXB Thống kê.
\r\n
Olson, J. M., & Zanna, M. P.\r\n(1993). Attitudes and attitude change. Annual\r\nReview of Psychology, 44(1),\r\n117-154.
\r\n
Pina J. M., Bravo, R., & Montaner, T. (2009). The role of bank\r\nimage for customers versus non-customers. International\r\nJournal of Bank Marketing, 27(4),\r\n315-334.
\r\n
Plummer, T. H., Elder, J. H.,\r\nAlexander, S., Phelan, A. W., & Tarentino, A. L. (1984). Demonstration of\r\npeptide: N-glycosidase F activity in endo-beta-N-acetylglucosaminidase F\r\npreparations. Journal of Biological\r\nChemistry, 259(17), 10700-10704.
\r\n
Tsai, H. T., Huang, H. C., &\r\nChiu, Y. L. (2012). Brand community participation in Taiwan: Examining the\r\nroles of individual, group, and relationship level antecedents. Journal of Business Research, 65(5), 676-684.
\r\n
Vakratas, D., & Ambler, T.\r\n(1999). How advertising works: What do we really know?. Journal of Marketing, 63(1),\r\n26-44.
\r\n
Voss, K. E., Spangenberg, E. R.,\r\n& Grohmann, B. (2003). Measuring the hedonic and utilitarian dimensions of\r\nconsumer attitude. Journal of Marketing\r\nResearch, 40(3), 310-320.
Download