\r\n
Algesheimer, R., Dholakia, U. M.,\r\n& Herrmann, A. (2005). The social influence of brand community: Evidence\r\nfrom European car clubs. Journal of Marketing,69(3), 19-34.
\r\n
Arino, L. V. C., Flavian, C. &\r\nGuinaliu, M. (2007). The impact of participation in virtual brand communities\r\non consumer trust and loyalty: The case of free software. Online Information Review, 31(6), 775–792.
\r\n
Ba, S. (2001). Establishing online trust through a\r\ncommunity responsibility system. Decision Support System, 31(3), 323-336.
\r\n
Baron, R. M., & Kenny,\r\nD. A. (1986). The moderator – mediator variable distinction in social\r\npsychological research: Conceptual,\r\nstrategic, and statistical considerations. Journal of Personality and Social\r\nPsychology, 51(6), 1173-1182.
\r\n
Bollen, K. A. (1989). A\r\nnew incremental fit index for general structural equation models. Sociological Methods & Research, 17(3), 303-316.
\r\n
Brodie, R.J., Ilic, A., Jurc, B. & Hollebeek, L. (2013).\r\nConsumer engagement in virtual brand community: An exploratory analysis. Journal of Business Research, 66(1), 105-114.
\r\n
Carroll, B. A., & Ahuvia, A. C. (2006). Some\r\nantecedents and outcomes of brand love. Marketing Letters, 17(2), 79-89.
\r\n
Casalo, L. V., Flavián, C., &\r\nGuinalíu, M. (2007). The role of security, privacy, usability and reputation in\r\nthe development of online banking. Online\r\nInformation Review, 31(5),\r\n583-603.
\r\n
Darpy, D., & Prim-Allaz, I. (2006). Réactance\r\npsychologique et confiance: Le refus de l’engagement et les limites du\r\nmarketing relationnel. 22ème congrès\r\ninternational de l'Association française du Marketing,\r\nMay 2006, Nantes, France.
\r\n
Elliott, R., & Wattanasuwan, K. (1998). Brands as symbolic\r\nresources for the construction of identity. International Journal of\r\nAdvertising, 17(2), 131–144.
\r\n
Fullerton, G. (2005). The impact of brand commitment\r\non loyalty to retail service brands. Canadian\r\nJournal of Administrative Sciences, 22(2),\r\n97-110.
\r\n
Heskett, J. L., Sasser, W.\r\nE., & Schlesinger, L. A. (1997). The\r\nservice profit chain: How Leading Companies Link Profit and Growth to Loyalty,\r\nSatisfaction, and Value. New York: Free Press.
\r\n
Hess, J. S. (1995). Construction and Assessment of a scale\r\nto measure consumer trust. In B. Stern, & G. Zinkhan (Eds.). Proceedings of the American Marketing\r\nAssociation Educators’ Conference (pp. 20-26). Chicago: American Marketing\r\nAssociation.
\r\n
Johnson, M. D., Herrmann, A., & Huber, F. (2006).\r\nThe evolution of loyalty intentions. Journal\r\nof Marketing, 70(2), 122-32.
\r\n
Kang, I., Lee, K. C., Lee, S., & Choi, J. (2007). Investigation of online community\r\nvoluntary behavior using cognitive map. Computers\r\nin Human Behavior, 23(1), 111-26.
\r\n
Lacoeuilhe, J., &\r\nBelaïd, S. (2007). Quelle(s) mesure(s) pour l'attachement à la marque? Revue Française du Marketing, 213(3),\r\n7-25.
\r\n
Lacœuilhe, J., (2000).\r\nL'attachement à la marque: proposition d'une échelle de mesure. Recherche et Applications en Marketing, 15(4), 61-77.
\r\n
Muniz, A. M., & O'Guinn, T. C. (2001). Brand community. Journal\r\nof Consumer Research, 27(4), 412-432.
\r\n
Oliver, R. L. (1997). Satisfaction: A behavioral\r\nperspective on the consumer. New York: MCGraw-Hill.
\r\n
Raïes, K., &\r\nGavard-Perret, M. L. (2011). Intention de fidélité à la marque des participants\r\nà une communauté virtuelle de marque: Le rôle dual de l'engagement. Recherche et Applications en Marketing, 26(3), 23-43.
\r\n
Shang, R.-A., Chen, Y.-C., & Liao, H.-J. (2006). The value of\r\nparticipation in virtual consumer communities on brand loyalty. Internet Research, 16(4), 398-418.
\r\n
Thomson, M., MacInnis, D.\r\nJ., & Park, C. W. (2005). The ties\r\nthat bind:\r\nMeasuring the strength\r\nof consumers'\r\nemotional\r\nattachments\r\nto brands.Journal of Consumer Psychology, 15(1), 77-91.
\r\n
Van Doorn, J., Lemon,\r\nK. N., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010).\r\nCustomer engagement behavior: Theoretical foundations and research directions. Journal of Service\r\nResearch, 13(3), 253-266.
\r\n
Vargo, S. L., &\r\nLusch, R. F. (2008). Service-dominant logic: Continuing the evolution. Journal of the Academy\r\nof Marketing Science, 36(1), 1-10.
\r\n
Vernette, E. (1994). La\r\nméthode Delphi: Une aide à la prévision marketing. Décisions marketing, 1, 97-101.
\r\n
Wang, Y., & Fesenmaier, D. R. (2004). Towards\r\nunderstanding members’ general participation in and active contribution to an\r\nonline travel community. Tourism Management,25(6), 709-722.
Download