This study of distributing channel for the giant river prawn in An Giang is based on data gathered from Districts Thoai Son, Chau Phu, Cho Moi and Chau Thanh, and Long Xuyen Town of An Giang Province in 2008. Results of the study show that of participants in the channel, prawn raising peasants gain the smallest profit but face the biggest risk because of long working time and shift of risk from other members. The biggest profit is found in prawnbreeding farms because their profit is equal to 34% of the sales while their working time varies from one to two months. Moreover, agricultural authorities fail to control this business with the result that it can’t be well organized

Brand names for farm products have attracted great attention from scientists and businesspersons in recent years, especially after Vietnam’s accession to the WTO. Many producers of farm products have been successful because they are fully aware of, and determined to build, good brand names. Good examples include Trung Nguyen Coffee from Dak Lak, Tam Rice from Nam Dinh, Nam Roi grapefruit from Vinh Long; Hoa Loc mango from Tien Giang, Ba Moi grape from Ninh Thuan, Dakado avocado from Dak Lak, Vinh Kim star apple from Tien Giang, and Ngoc Ngan small longan from Tien Giang, etc. Many other farm products from Vietnam, including vegetables, however, have no brand names with the result that their added value is small and competitiveness is poor. Da Lat has a long tradition in producing vegetables and has long become the Vietnam’s biggest supplier of these products but the value brought about by brand names is very small. The main cause of this situation is the poor awareness of the building and development of brand names among producers of vegetables in Da Lat. This paper tries to analyze opinions of producers and suggest measure to improve the brand equity of Da Lat vegetables by expanding the market share, developing different brand names for different products, setting high selling prices, reducing expenses on marketing for new products and distribution, and creating competitive advantages

This paper estimates effects of changes in the monetary policy in 2008-09 on operations of local commercial banks and companies. The paper is based on results of a survey and profound interviews with 20 commercial banks and 196 companies in Ha Noi, Haûi Phoøng and HCMC conducted by the Vietnam Development Forum (VDF). The research results allow us to evaluate policies implemented recently and offer some suggestions.

The theory of market equilibrium has affected considerably macroeconomic policies of most economies. It serves as a basis for changes and adjustments by governments when finance market goes wrong. Government intervention, after all, aims at bringing the market to its new equilibrium. In spite of their efforts, however, financial crises take place continuously and financial bubbles burst at an increasingly large scale. To find an answer to this situation we need a new theoretical framework. In this article, we use the behavioral finance theory to interpret nature of the crisis. This theoretical framework deals with relations between thought and reality with a view to affirming wrong awareness and behavior of the market and governments are real and undeniable. This leads to the fact that the market can’t reach it equilibrium as expected by the theory. With such recognition in mind, the government had better adopt a new way of intervention, thereby developing a more sustainable market.