Purpose Green innovation by organisations has the potential to create social impact across five dimensions: social capital, collective identities, environmental literacy, community well-being and human capital. However, the link between green innovation and these dimensions of social impact is underexplored, particularly in developing countries such as Vietnam, where environmental policies are still being framed. Thus, this study provides an exploratory analysis of the social impact of green innovation undertaken by organisations in Vietnam. Design/methodology/approach The perspectives of a focal organisation in Vietnam and three related stakeholders are examined. Data were obtained from the research participants using a photo-elicitation interviewing strategy with concept cards. A hybrid deductive–inductive approach to thematic analysis identified five themes. Findings There is evidence that green innovation positively influences social impact across the five identified dimensions. Additionally, the analysis suggests that green innovation can generate spillover effects amongst stakeholder organisations. Research limitations/implications An obvious limitation of this study is that it is based solely on interviews of executives and managers linked to a focal organisation that is already undertaking green innovation. Due to time and resource limitations, it was not possible to examine other sources of information, such as documentary evidence, which would have increased the reliability of the data. Practical implications This paper makes two contributions. First, it presents stakeholders’perceptions of the social impact of an organisation’s implementation of a green innovation strategy. Second, the study demonstrates the use of a novel photo-elicitation technique – concept cards – in undertaking interviews with busy business executives. Such an approach has rarely been used in business settings. Social implications This study provides managers with a framework for measuring the social impact of their green initiatives. It is no longer sufficient to evaluate a firm’s financial performance alone. With a growing emphasis on the United Nations Sustainable Development Goals, managers must be able to report the impact of their work beyond business boundaries. Our research findings are also insightful for policymakers working in innovation-related government, providing a comprehensive framework for evaluating the social impact of innovation. Originality/value This study investigates the emerging concept of green innovation using a novel “concept cards” interviewing technique. The perceptions of individuals from a sample of organisations in Vietnam provide a practical foundation for organisations’ future development of effective green innovation strategies.

Purpose This study investigates the causal impact of pilot free trade zones (PFTZs) on Chinese outward foreign direct investment (OFDI). Design/methodology/approach The study uses the concept of ownership advantage (OA) to derive the conceptual link between PFTZs and OFDI. Using Chinese provincial data from 2003 to 2022, the study employs various difference-in-difference estimators to estimate homogeneous and heterogeneous treatment effects. Findings Assuming a homogeneous treatment effect on the treated, implementing a PFTZ spurs OFDI. However, considering heterogeneity in treatment effects over cohorts and time diminishes the evidence for a positive impact. A positive causal effect on OFDI is established only for the Shanghai (China) PFTZ. Practical implications As China is a leading emerging economy with a state-driven development model, this study has significant implications for other developing and middle-income countries seeking to leverage PFTZs – or similar special economic zones – to stimulate OFDI. Originality/value This study conceptually links PFTZs to OFDI through the OA framework and explicitly models heterogeneity of effects across batches of PFTZs and over time. The latter is essential, as institutional differences across PFTZs may result in varying degrees of generation and overseas exploitation of OAs.

Purpose This study examines the relationship between exercise self-efficacy (ESE) and student commitment (SC) to address challenges in business school student engagement and retention. We aim to close the empirical gap between ESE and SC and explain the role of cultural values by exploring how individualism and collectivism (IC) shape the ESE–SC relationship within different cultural contexts. Design/methodology/approach Over 1,300 undergraduate students from the United States of America and Vietnam participated in three studies. Study 1 used regression analyses to examine ESE–SC in a USA university. Study 2 investigated potential moderating effects of IC in Vietnam. Study 3 tested the replicability of findings with a diverse USA sample, further analyzing the relationship between ESE, SC and IC. Findings Study 1 found a negative ESE–SC relationship. Study 2 observed a positive ESE–SC relationship in Vietnam. Study 3 confirmed the positive ESE–SC relationship and demonstrated significant IC moderation. Research limitations/implications We used self-reported measures and a cross-sectional design with undergraduate student samples. Findings contribute to the self-efficacy and commitment literature, underscoring the instrumental role of cultural dimensions in moderating the relationship between ESE and SC, while advancing scholarship on commitment and providing evidence that ESE can be a significant predictor of academic outcomes. Practical implications For business schools, promoting ESE among students could serve as a strategic tool for enhancing SC, which ultimately supports and enhances their retention and accreditation targets. Originality/value Empirical support for an ESE–SC relationship reveals that cultural values moderate the ESE–SC relationship.

Purpose Expected returns and risk are critical variables in financial analysis. This study demonstrates that investors’ perceptions of these factors are shaped not only by fundamental economic variables, as traditional finance suggests but also by psychological states such as distress and mood. Design/methodology/approach Data from Thai investors were collected through an online survey. We used regression and logistic regression to test the hypotheses. Findings Positive moods increase perceptions of expected returns and risk, while negative moods reduce these perceptions. Higher depression levels negatively impact investors’ perceptions of expected risk. Investors’ mood intensity, especially negative moods and higher depression levels, negatively impacts risk perception in the short term. Additionally, negative moods decrease the likelihood of optimism toward risk perception in the long term. Practical implications Financial advisors and investment firms can enhance their services by integrating psychological assessments into their client evaluations. Such assessments must be handled with great care, ensuring that clients give explicit consent and that their psychological data are protected in accordance with ethical standards. This approach allows for a deeper understanding of clients’ emotional and psychological states, leading to more personalized investment strategies. Additionally, investment firms can develop tailored products that address investors’ emotional and psychological needs, promoting more balanced decision-making and improving overall satisfaction. Originality/value We assess perceptions of expected returns and risk by collecting data directly from investors. We also evaluate investors’ psychological traits and moods with widely recognized psychological tools, including the Patient Health Questionnaire-9 and the Positive and Negative Affect Schedule.