This research aims to identify the factors that influence online shopping behavior of consumers in ?Groupon? business in Vietnam. The results provide information to determine the importance level of each selected factors and find out the most important factor among these proposed factors. Multiple Linear Regression and One-Way ANOVA method are used. The results indicate three factors that have impacts on online shopping in Groupon business: Perceived benefit in Price, Trust and Convenience. The research results also point out there are no differences in attitude toward online shopping in Groupon business between gender, education and age group.
Multi-dimensional poverty approach is currently employed in research worldwide instead of the conventional monetary-based poverty one. The Sustainable Livelihoods Approach is closely related to multi-dimensional poverty concept in terms of using a complex set of socioeconomic indicators to reflect the accessibility to five livelihood assets of household or individual, that is, the human, social, natural, physical and financial assets. This study aims at exploring interrelations between monetary poverty and other socioeconomic characteristics of rural households in Vietnam relying on livelihood approach and searching relevant socioeconomic indicators for multi-dimensional poverty measurement. Various multivariate analysis methods as Principal Component Analysis, Multiple Correspondence Analysis and Cluster Analysis are applied. Data of 6,837 rural households extracted from VHLSS 2008 dataset are used in this study. The results confirm that multi-dimensional poverty of rural household is explained by at least ten dimensions representative of four livelihood assets. Several continuous and categorical variables are extracted as relevant indicators for multi-dimensional poverty measurement. Household classification by multi-dimensional poverty is likely more statistically efficient when homogeneity with group is improved in comparison to basing on expenditure per capita.
The paper aims to illuminate the relationship between advertising, promotions and brand equity. First of all, a preliminary research is conducted by means of group discussions and in-depth interviews to formulate a measurement scale. Then, to conduct the official research, 339 questionnaires are disseminated to respondents to collate data. The EFA, Cronbach?s Alpha, and CFA are utilized to test the scale. Hypotheses are tested by the SEM. Analytical results indicate that the determinants of brand equity in the soft drinks industry comprise: brand awareness, perceived quality, brand associations and brand loyalty. Advertising positively affects components of the brand equity; promotions can enhance the perceived quality; the brand awareness boosts brand associations; and the perceived quality promotes the brand loyalty.
The Trans-Pacific Partnership Agreement (TPP) is negotiated among eleven countries from three continents: Brunei Darussalam, Chile, New Zealand, Singapore, Australia, Canada, Malaysia, Mexico, Peru, the USA and Vietnam. It is considered as a 21st century trade agreement because it deals with various fields, from trade in goods and services to intellectual property, labor and environmental issues. TPP therefore offers both opportunities and challenges to Vietnamese economy, especially opportunity to export goods to member markets, including the US one - a potential market for various goods from Vietnam, such as apparel, footwear and aquatic products, etc. This paper aims at presenting an overview on TPP, and estimating opportunities and challenges to Vietnamese apparel industry when exporting its output to the USA in the future as influenced by the TPP.
Land is always an extremely important resource to all countries. In managing this limited natural resource, land valuation for the purpose of determining financial obligation for users of land is a crucial issue for governments. This paper presents a method of land valuation based on a regression model that allows approaching market prices of land in a region or district. The research uses data of a survey of 600 samples in HCMC, comprising 318 street-fronting real properties and 282 ones in alleys. Two regression models are developed to conduct valuation of those two kinds of land (street fronting and alley fronting pieces of land). The research results can be used for managing stocks of land and determining financial obligations of land users in HCMC.
This research estimates the return on investment in tertiary education in Vietnam by quantifying and comparing total economic benefit with total incurred cost of tertiary education. Conclusion is that an individual can gain VND324.46 from an investment of VND100 in tertiary education that helps improve his/her productivity. The return on investment in tertiary education equals a positive real rate of interest of 3.15% for an individual learner and 2.9% for society. Increases in tuition as directed by Decree 49/2010/CP-CP for the years 2011-2015 and as suggested by Ph?ng & Ph?m (2012) for 2016-2020 do not make investment in tertiary education less attractive in comparison with that in capital market. The research suggests reform in tertiary education in which time for study is reduced and financial investment in terms of tuition is increased.
This paper aims to investigate whether or not the disposition effect exists in the Vietnam?s stock market, and if so, which factors influence that effect. The authors employ the transaction data, which is from June 1, 2010 through June 30, 2012, of 100 customers of a securities company. Within this period, there are 27,591 transactions which are worth VND2,204 billion. The results reveal that the willingness to sell bullish stocks is 8.5% higher than the willingness to sell bearish ones. Male investors are less affected by the disposition effect than females. Accounts with huge transaction values rarely face this effect; meanwhile, the higher the number of transactions, the stronger the disposition effect.
The paper investigates factors affecting logistics providers? satisfaction with HCMC logistic environment and then extend some remedies to enhance it. By using both quantitative and qualitative methods, the authors investigate 200 logistics providers operating in HCMC. The results show that the satisfaction with the logistic environment is affected by six factors: (1) the quality of trade- and transport-related infrastructure, (2) the ease of arranging competitively priced shipments, (3) the efficiency of the customs clearance process, (4) the ability to track and trace consignments, (5) the competence and quality of logistic services , and (6) the frequency with which shipments reach the consignee within the scheduled or expected delivery time.
The paper examines the socioeconomic and financial efficiency to evaluate the business performance of state-owned enterprises in comparison with that of others (private enterprises and FDI ones). Accordingly, it aims to determine the role and position of economic sectors and business types, especially state-owned ones, based on their contribution to the GDP growth rate and the business performance. Analyses shed light on strengths and weaknesses of each sector and enable to extend some solutions to the restructuring of state-owned enterprises and improvement in their business performance. The research data is secondary, which is collated from Vietnam?s Statistical Yearbooks from 2000 to 2012 and the annual corporate surveys of GSO in the period 2006 ? 2009. The descriptive and comparative statistical methods are employed to describe and compare figures of socioeconomic and financial efficiency.
massive, advanced and integrated railroad system for coal transportation (referred to hereafter as ?Project?) from Muara Enim, Sumatra Selatan Province to the new coal port at Pulau Baai, Bengkulu Province, Indonesia is developed by a private investor together with the local government (PEMDA) of Bengkulu Province to make the best use of abundant coal resources in the region. This paper analyzes the impact of this Project on the Bengkulu economy, which is currently considered low. The Gross Domestic Product (GDP) is adopted as the economic indicator. The study combines the theories of export base and economic base, economic and regional developments, cost-benefit analysis and economic impact study with the empirical data. The results show the Project?s financial feasibility with Cost-Benefit Ratio of 1.61, Internal Rate of Return of 21.1% and Payback Period of 5 years, which will provide a significant contribution to the Bengkulu GDP growth and a decrease of 821,600 people among the unemployed.