The primary objective of this study is to identify factors of service quality that influence customer satisfaction in the domestic aviation market in Vietnam by an empirical study on Vietnam Airlines customers. This study applies and compares SERVPERF and Airlines Industry models. A sample of 420 domestic passengers was administered at Taân Sôn Nhaát Airport. The results indicate that modified SERVPERF model includes four factors: Professionalism, Staff, Empathy and Tangibles; Airlines Industry model comprises four factors: Airlines capacity, In-flight Comforts, Bumping procedures and Baggage handling, and both models ensure reliability. Structural Equation Modeling (SEM) was conducted to test the theoretical models. The result of SEM indicates that both theoretical models fit to market data. The service quality dimensions that influence customer satisfaction are: Professionalism, Staff, In-flight comforts, Bumping procedures and Airlines Capacity. Of these factors, Professionalism exerts the biggest effect on the customer satisfaction. And the results also suggest that SERVPERF model accounts for customer satisfaction better than Airlines Industry model does.
Economic growth is associated with changes in the economic structure of industry. The economic recovery requires appropriate changes in the economic structure, which is considered as a criterion for estimating quality of growth. Continuous changes in the economic structure of a country or region affects the economic growth. The Vietnamese economy in a long period has its own cycles associated with fluctuations in its own maket and the world as well. In this process, the economic structure underwent various changes and affected the economic growth. Examining changes in the economic structure during and after periods of economic recession with a view to produce suggestions about ways of accelerate the economic recovery is an objective of the paper.
This research studies factors of outdoor advertising impinging on the attention and retention of motor-cyclists (hereunder referred to as “viewers”) in HCMC in several municipal downtown streets. The findings have figured out some factors including images, information and locations which may impinge on the attention and retention of viewers. By this research, we can render some referential useful conclusions to advertisers, which may be served as the fundamentals for later researches.
Farming land transfers between farmers for large-scale farm development have occurred quite vigorously in Queá Voõ district, Baéc Ninh province in recent years. The transfer and rent of land-use rights as well as land exchanges were found to be the main types of land transfer between farmers in Queá Voõ. On average, a large-scale farm owner has to carry out about 28 land transactions with different farmers, almost through verbal agreements in order to accumulate land areas for establishing a large-scale farm. The land price depends largely on the types of land transfer and conditions of the plot of land. The major difficulties that the farm owners encounter are the implementation of too many land transactions, the risk of land-use rights by verbal agreements (not legal contracts), and some other matters arising during farm cultivation. The improved procedures of land transfer, the establishment of areas planned for large-scale farm development, the identification of land trading demand, and the re-issuance of land-use right after the land being transferred are implications for better land transfer for large-scale farm development in the coming time.